If your metrics are falling short of industry benchmarks, there are several strategies you can employ to improve them:
Segment Your Audience: Tailor your messages to different segments of your audience to increase relevance and engagement. Optimize Subject Lines: Compelling subject lines can significantly improve open rates. A/B Testing: Test different versions of your emails to see which ones perform better. Personalization: Use personalized content to make your emails more engaging. Mobile Optimization: Ensure that your emails are optimized for mobile devices as a significant number of users check their emails on smartphones.