What are the Common Features of an Email Marketing Script?
An effective email marketing script usually includes:
- Personalization: Tailoring emails to individual recipients based on their preferences and behavior. - Segmentation: Dividing the email list into smaller, more targeted groups. - A/B Testing: Running experiments to determine the most effective subject lines, content, and calls to action. - Analytics: Tracking key performance indicators like open rates, click-through rates, and conversions.