What are the Common Issues Addressed by Data Cleaning?
Data cleaning addresses various common issues such as:
Duplicate Entries: Removing or merging duplicate records to avoid sending multiple emails to the same person. Invalid Email Addresses: Identifying and removing email addresses with incorrect formats or domains. Inactive Subscribers: Segmenting or removing subscribers who haven't engaged with your emails for a long time. Typographical Errors: Correcting common spelling mistakes in email addresses.