Email marketing can be highly effective, but there are common pitfalls to avoid:
Ignoring Analytics: Not paying attention to data and metrics can lead to missed opportunities for improvement. Overloading Subscribers: Sending too many emails can lead to unsubscribes and fatigue. Generic Content: Failing to personalize content can result in lower engagement rates. Poor List Management: Not regularly cleaning and segmenting your list can hurt deliverability and engagement. Non-Responsive Design: Ensuring your emails are mobile-friendly is crucial as a significant portion of users read emails on mobile devices.