What Are the Common Risks Associated with Third Parties?
1. Data Breaches: External vendors may not have the same level of security as your organization, making them prime targets for cyberattacks. 2. Compliance Issues: Third parties may not adhere to the regulatory requirements (e.g., GDPR, CAN-SPAM) that your business is obligated to follow. 3. Service Disruptions: Relying on third-party services introduces the risk of downtime or disruptions, which can impact your email campaigns. 4. Reputation Damage: A data breach or compliance violation through a third party can harm your brand's reputation.