What are the Best Practices for Cleaning Your Subscriber List?
1. Segment Your List: Divide your list into different segments based on engagement levels. This allows you to focus on re-engaging or removing inactive subscribers more efficiently. 2. Send Re-Engagement Campaigns: Before removing inactive subscribers, send them a re-engagement email to see if they are still interested in your content. 3. Remove Hard Bounces: Email addresses that result in hard bounces should be removed immediately as they are invalid. 4. Use Double Opt-In: This ensures that your subscribers genuinely want to receive your emails, thereby reducing the chances of fake or mistyped email addresses.