There are several common trust indicators that you should include in your emails to build credibility:
Sender Name and Email Address: Use a recognizable sender name and a professional email address. Avoid using generic addresses like "noreply@domain.com." Subject Line: Craft a subject line that is clear, relevant, and truthful. Avoid clickbait as it can damage trust. Brand Logo: Incorporate your brand logo in the email header to provide immediate recognition. Personalization: Address recipients by their name and customize content based on their preferences and past behavior. Physical Address: Including your company's physical address in the footer can enhance credibility. Privacy Policy: Link to your privacy policy to assure recipients that their data is handled responsibly. Social Proof: Include testimonials, reviews, or social media links to show that others trust your brand.