What Are the Common Types of Tests in Email Marketing?
A/B Testing: This involves sending two variations of an email to a small segment of your audience to see which performs better. For instance, you can test different subject lines, images, or CTAs. Multivariate Testing: This is a more complex form of testing where multiple elements are tested simultaneously to understand the impact of each combination. It's useful for fine-tuning several aspects of your email. Split Testing: Similar to A/B testing but involves larger sample sizes and more variations. It’s typically used for significant changes in the email design or content.