lack of relevance

What Are the Consequences for Click-Through Rates?

When emails lack relevance, even if they are opened, the likelihood of recipients clicking on links within the email is drastically reduced. This leads to lower click-through rates (CTR), which in turn affects the overall return on investment (ROI) of your email marketing campaigns.

Frequently asked queries:

What is Lack of Relevance in Email Marketing?
What Are the Consequences for Click-Through Rates?
Why Do Emails Lack Relevance?
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What Tools Can Help in Enhancing Relevance?
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