Identifying damage in your email marketing efforts involves monitoring key metrics and signals. Look out for:
Increased spam complaints: A sudden rise in complaints indicates that your emails are being marked as spam. Reduced open rates: Consistently low open rates may signal that your content is not resonating with your audience. High bounce rates: A high number of bounced emails suggests issues with your email list quality. Drop in deliverability: If fewer emails are reaching inboxes, your sender reputation could be at risk.