data decay:

What Are the Consequences of Data Decay?

The impacts of data decay can be significant:
Reduced ROI: Ineffective email campaigns lead to lower returns on investment.
Increased Bounce Rates: Higher bounce rates can harm your sender reputation.
Poor Engagement: Outdated data results in lower open and click-through rates.
Spam Complaints: Irrelevant content might lead to more spam complaints.

Frequently asked queries:

Why Does Data Decay Happen?
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