Failing to maintain clean data can have several negative consequences:
Increased Bounce Rates: Sending emails to invalid addresses can lead to high bounce rates, affecting your sender reputation. Spam Complaints: Irrelevant or unsolicited emails can result in spam complaints, damaging your email deliverability. Decreased Engagement: Ineffective targeting due to inaccurate data can lead to low engagement rates and missed opportunities. Legal Issues: Non-compliance with data protection laws can result in hefty fines and legal complications.