Increased Engagement: By sending more relevant content, you can significantly boost engagement metrics such as open and click-through rates. Higher Conversion Rates: Targeted emails are more likely to convert because they address the specific needs and interests of the recipient. Improved Customer Retention: Personalized emails help in building a stronger relationship with your audience, leading to better retention rates. Reduced Unsubscribes: When subscribers receive content that resonates with them, they are less likely to unsubscribe from your list. Better Deliverability: Engaged subscribers are less likely to mark your emails as spam, improving your overall deliverability.