What Are the Consequences of Identity Theft in Email Marketing?
The consequences of identity theft in email marketing can be severe for both businesses and individuals:
Loss of Customer Trust: Once customers realize their information has been compromised, they are less likely to trust the business. Financial Loss: Businesses may face legal penalties and compensation claims from affected customers. Reputation Damage: The brand’s reputation can suffer, leading to a decrease in customer loyalty and sales. Personal Impact: Victims of identity theft may experience financial and emotional distress.