Identity theft can occur in several ways in email marketing:
Phishing: Scammers send seemingly legitimate emails to trick recipients into providing personal or financial information. Email Spoofing: Attackers disguise an email to make it look like it's coming from a trusted source. Data Breaches: Hackers gain access to a company’s email list and use the stolen information for fraudulent activities. Malware: Emails containing malicious software that can steal personal information from the recipient’s device.