What Are the Consequences of Ignoring Engagement Metrics?
Ignoring engagement metrics can lead to several negative outcomes. Firstly, it can result in poor email deliverability. Internet Service Providers (ISPs) monitor engagement levels to determine whether to send your emails to the inbox or the spam folder. Low engagement can, therefore, hurt your sender reputation. Secondly, it can lead to wasted resources. Without actionable data, you may continue investing in strategies that don't work, thus squandering time and money. Lastly, it hampers customer satisfaction and loyalty. If your emails are not engaging, subscribers are more likely to ignore them or unsubscribe.