Some of the key engagement metrics to monitor include:
Open Rate: The percentage of recipients who open your email. It indicates the effectiveness of your subject line and sender name. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. It measures the effectiveness of your email content and call-to-action (CTA). Conversion Rate: The percentage of recipients who completed a desired action (e.g., making a purchase) after clicking through your email. It evaluates the overall success of your email campaign. Unsubscribe Rate: The percentage of recipients who opted out of your email list. It helps you understand the relevance and quality of your email content. Bounce Rate: The percentage of emails that were not delivered to the recipient's inbox. It helps you maintain a clean and updated email list.