What Are the Consequences of Ignoring Missing Records?
Ignoring missing records can have several negative consequences:
Poor Personalization: Without complete data, your emails may lack the personal touch that resonates with your audience. Ineffective Segmentation: Segmentation strategies rely on accurate data. Missing records can lead to mis-targeted campaigns. Inaccurate Analytics: Incomplete data skews your analytics, making it difficult to measure campaign success accurately. Lower Deliverability: Missing or incorrect email addresses can lead to higher bounce rates, affecting your sender reputation.