What Are the Consequences of Irrelevant Recommendations?
Sending irrelevant product recommendations can have several negative impacts on your email marketing efforts:
Decreased Engagement: Recipients are less likely to open and engage with future emails if the content is not relevant to their interests. Higher Unsubscribe Rates: Users may choose to unsubscribe from your mailing list if they repeatedly receive irrelevant content. Brand Perception: Poorly targeted emails can damage the recipient's perception of your brand, making them less likely to make future purchases.