How to Measure the Effectiveness of Your Recommendations?
It's essential to track the effectiveness of your product recommendations to ensure they are resonating with your audience. Metrics to monitor include:
Click-Through Rate (CTR): Measure the percentage of recipients who click on the recommended products in your emails. Conversion Rate: Track the number of recipients who make a purchase after clicking on a recommended product. Engagement Metrics: Monitor overall engagement with your emails, such as open rates and time spent reading the email.