What are the Consequences of Not Cleaning Your Email List?
Neglecting to clean your email list can lead to several negative consequences:
Poor Deliverability: High bounce rates can damage your sender reputation and reduce deliverability. Lower Engagement: Sending emails to uninterested or inactive recipients can lower your engagement metrics. Increased Costs: Sending emails to invalid addresses wastes resources and can increase your costs. Regulatory Risks: Non-compliance with email regulations can result in legal penalties and fines.