The lack of follow-up can lead to several negative outcomes:
- Reduced engagement: Without consistent follow-up, recipients are more likely to forget about your brand or message. - Lower conversion rates: Follow-up emails often provide the nudge needed to convert a lead into a customer. - Missed opportunities: You lose the chance to address objections, answer questions, and provide additional value. - Decreased trust: Consistent communication helps build trust and credibility with your audience.