What are the Consequences of Not Protecting Your Brand?
Failing to protect your brand in email marketing can lead to severe consequences, including:
Damage to your brandâs reputation if your emails are marked as spam or used in phishing attacks. Loss of customer trust and loyalty, which can negatively impact your customer retention and acquisition strategies. Legal repercussions if your brand is found to be involved in spam or phishing activities, even unintentionally. Decreased email deliverability rates as email providers may blacklist your domain.