What are the consequences of not providing a clear opt-out option?
The consequences of not providing a clear opt-out option can be severe. Legally, you risk facing fines and penalties from regulatory bodies. For example, under the CAN-SPAM Act, fines can reach up to $16,000 per email violation. Similarly, GDPR violations can result in fines up to €20 million or 4% of the company's global annual turnover, whichever is higher.
From a business perspective, you risk losing trust and loyalty among your audience. Customers who find it difficult to unsubscribe may become frustrated and develop a negative perception of your brand. This can lead to higher unsubscribe rates, poor engagement metrics, and even damage to your overall brand image.