What Are the Best Practices for Managing Opt-Out Requests?
To effectively manage opt-out requests, follow these best practices:
1. Make Unsubscribing Easy: Ensure that your unsubscribe link is easy to find and use. 2. Honor Requests Promptly: Process opt-out requests immediately or within a few days. 3. Provide Alternatives: Allow recipients to adjust their email preferences rather than completely unsubscribing. 4. Confirm Unsubscription: Send a confirmation email to inform the user that their request has been processed.