What Are the Consequences of Not Providing an Opt-Out Option?
Failing to provide an opt-out option can lead to several negative consequences:
Legal Penalties: Non-compliance with regulations like the CAN-SPAM Act or GDPR can result in significant fines. Reputation Damage: Users who can't easily unsubscribe are more likely to mark your emails as spam, which can damage your sender reputation and affect deliverability. User Trust: Not providing an opt-out option can erode trust and damage your relationship with your audience.