Using shortened URLs in your email campaigns provides several benefits:
Improved Click-Through Rates: Shortened URLs look cleaner and more professional, which can increase click-through rates (CTR). Enhanced Tracking: Most URL shortening services offer analytics that help you understand user behavior, such as click tracking and location data. Better Deliverability: Some email servers flag long URLs as suspicious, which can hurt deliverability rates. Shortening URLs can help avoid this issue. Ease of Sharing: Shortened links are easier to share across different platforms, making them more versatile.