What are the Consequences of Not Providing Opt-Out Options?
Failing to provide opt-out options can have serious consequences:
Legal Penalties: Non-compliance with regulations like GDPR and CAN-SPAM can lead to hefty fines. Increased Spam Reports: Without an opt-out option, recipients may mark your emails as spam, damaging your sender reputation. Customer Dissatisfaction: Frustrated recipients are less likely to engage with your brand and may share their negative experiences publicly.