Failing to segment can lead to several negative outcomes:
Lower Engagement: Generic emails are less likely to resonate with recipients, resulting in lower open rates and click-through rates. Higher Unsubscribe Rates: Irrelevant content can frustrate subscribers, leading them to unsubscribe. Poor Deliverability: Consistently low engagement can harm your sender reputation, causing emails to land in spam folders. Wasted Resources: Sending mass emails without targeting wastes both time and money, as the return on investment (ROI) is typically lower.