What are the Consequences of Not Segmenting Your Data?
Falling short on data segmentation can lead to multiple negative outcomes:
1. Lower Engagement Rates: Without segmentation, your emails are likely to be less relevant to your subscribers. This can result in lower open rates and click-through rates. 2. Higher Unsubscribe Rates: Sending irrelevant content can annoy your subscribers, leading them to opt out of your mailing list. 3. Increased Spam Complaints: If your emails are perceived as spam, subscribers may mark them as such, damaging your sender reputation. 4. Wasted Resources: Sending mass emails to unsegmented lists can waste time and resources, as the ROI is likely to be lower compared to targeted campaigns.