The placement of your CTA can significantly impact its effectiveness. Common places to include CTAs are:
Above the Fold Placing a CTA at the top of your email ensures that it is visible as soon as the reader opens the email. This is particularly effective for urgent or high-priority actions.
In the Middle Including a CTA in the middle of your email can break up the content and re-engage readers who might be skimming through the text.
At the End A CTA at the end of the email serves as a final prompt for readers who have engaged with your content and are ready to take the next step.