What Are the Consequences of Not Validating Your Email List?
Failure to regularly validate your email list can lead to several issues:
High Bounce Rates: Invalid addresses will bounce, affecting your sender score. Spam Complaints: Sending emails to unengaged or incorrect addresses can increase spam complaints. Poor Deliverability: ISP filters may block your emails, reducing your reach. Wasted Resources: Time and money spent on sending emails to invalid addresses could be better utilized elsewhere.