integrated version control

Why is Version Control Important in Email Marketing?

Version control is crucial in email marketing for several reasons:
Accountability: It keeps track of who made changes and when, making it easier to identify and rectify errors.
Consistency: Ensures that all team members are working with the most up-to-date and accurate versions of templates and content.
Efficiency: Allows marketers to quickly revert to previous versions if a new change proves to be ineffective or problematic.
Compliance: Helps maintain a history of changes for regulatory or compliance audits.

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