Poor data validity can have several negative consequences:
High Bounce Rates: Sending emails to invalid addresses results in high bounce rates, which can harm your sender reputation. Spam Complaints: Inaccurate data can lead to your emails being marked as spam, affecting your ability to reach the inbox. Legal Issues: Failing to comply with data protection regulations can result in legal penalties and fines. Reduced Engagement: Invalid data means your emails are not reaching the intended audience, reducing the effectiveness of your campaigns.