Why is Data Validity Important in Email Marketing?
Maintaining high data validity is essential for several reasons:
Deliverability: Invalid email addresses can lead to bounces, which can negatively impact your sender reputation and deliverability rates. Engagement: Accurate and up-to-date email addresses ensure that your messages reach the intended recipients, increasing the likelihood of engagement. Compliance: Valid data helps in adhering to regulations like GDPR and CAN-SPAM, which require explicit consent and accurate recipient information. ROI: Accurate data ensures that your marketing efforts are not wasted on invalid addresses, improving your return on investment.