What Are the Consequences of Sending Low-Value Emails?
Sending emails that lack value can have several adverse effects: - Diminished trust: Recipients may begin to see your emails as spam, damaging your brand's reputation. - Reduced engagement: Low-value emails can lead to decreased interaction, which impacts your overall email marketing metrics. - Increased opt-outs: High unsubscribe rates can shrink your email list, reducing your reach and potential revenue. - Spam reports: If too many recipients mark your emails as spam, your deliverability rates will suffer.