ethical and legal

What Are the Consequences of Unethical Email Marketing?

Engaging in unethical email marketing practices can have severe consequences. Legally, you may face hefty fines and penalties for violating email marketing laws. For example, the CAN-SPAM Act imposes fines for each non-compliant email sent. Ethically, you risk damaging your brand's reputation, losing customer trust, and facing high unsubscribe rates.

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