Several factors can contribute to audience mismatch:
Inaccurate Data: Poor data quality can lead to sending emails to the wrong recipients. Poor Segmentation: Failing to segment your audience properly can result in irrelevant content being sent to the wrong people. Outdated Information: Customer preferences and behaviors change over time, and outdated data can lead to mismatched audiences. Generic Messaging: One-size-fits-all messages rarely resonate with all recipients, leading to a mismatch.