While impersonal emails can be easier to manage, they come with significant downsides:
Lower Engagement: Generic messages are less likely to resonate with recipients, leading to lower open and click-through rates. High Unsubscribe Rates: People are more likely to unsubscribe from emails that do not feel relevant to their interests. Spam Filters: Impersonal emails are more likely to be flagged as spam, reducing the chances of reaching the inbox. Weak Brand Connection: Failing to connect on a personal level can weaken the relationship between the brand and the customer.