Despite the growing importance of personalized marketing, some marketers continue to use impersonal emails due to various reasons:
Scale: Sending a generic email to thousands or even millions of recipients is logistically easier and quicker. Cost-Effectiveness: Creating personalized content can be time-consuming and expensive, especially for small businesses with limited resources. Lack of Data: Some marketers might not have enough customer data to create personalized messages. Automation: Impersonal emails can be easily automated, reducing the need for manual effort.