While limited providers can be beneficial, they do come with their own set of drawbacks:
Scalability: As your business grows, you might outgrow the capabilities of a limited provider, necessitating a switch to a more robust ESP. Lack of Advanced Features: Limited providers often do not offer advanced automation, segmentation, or analytics, which can hinder your ability to run complex campaigns. Integration Issues: Limited providers may not integrate well with other tools you use, such as CRM systems or e-commerce platforms.