opt in vs. opt out

What are the Downsides of Opt-Out?

Opt-out practices can lead to several issues, including:
High Unsubscribe Rates: Automatically adding users can lead to high unsubscribe rates, damaging your sender reputation.
Legal Risks: Non-compliance with regulations can result in hefty fines.
Negative Brand Image: Users may view your brand as intrusive, leading to a negative perception.

Frequently asked queries:

Why is Opt-In Considered More Ethical?
What are the Benefits of Opt-In?
What are the Downsides of Opt-Out?
When is Opt-In More Effective?
Are There Any Situations Where Opt-Out is Beneficial?
How to Implement Opt-In Effectively?
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