What are the emerging trends in email marketing technology?
Several emerging trends are shaping the future of email marketing. One such trend is the rise of interactive emails, which include elements like carousels, quizzes, and embedded videos, allowing recipients to engage directly within the email. Another trend is the integration of email with other digital marketing channels, creating a seamless customer experience across platforms. Additionally, the use of machine learning for predictive analytics is becoming more prevalent, helping marketers anticipate user behavior and tailor their strategies accordingly.