1. Open Rate: This metric indicates the percentage of recipients who opened your email. A high open rate suggests that your subject line and preview text were compelling enough to encourage recipients to open the email.
2. Click-Through Rate (CTR): CTR measures the percentage of recipients who clicked on one or more links within your email. This is a strong indicator of engagement and interest in your content.
3. Conversion Rate: This metric tracks the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. It is a direct measure of the campaign's effectiveness in driving business goals.
4. Bounce Rate: The bounce rate determines the percentage of emails that could not be delivered to the recipient's inbox. A high bounce rate can negatively impact your sender reputation.
5. Unsubscribe Rate: This metric shows the percentage of recipients who opted out of your email list after receiving the campaign. A high unsubscribe rate may indicate that your content is not resonating with your audience.