What Metrics Should Be Tracked to Measure Revenue from Email Marketing?
Key metrics to track include:
- Conversion Rate: The percentage of email recipients who take the desired action, such as making a purchase. - Click-Through Rate (CTR): The ratio of users who click on a link to the number of total users who view the email. - Return on Investment (ROI): The revenue generated from email campaigns compared to the cost of running them. - Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer over the duration of their relationship.