1. Copywriting: Creating compelling and engaging content that captures the reader's attention and drives action. 2. Design: Understanding basic design principles to create visually appealing emails. Familiarity with tools like Adobe Creative Suite or Canva can be beneficial. 3. Data Analysis: Analyzing campaign performance data to understand what works and what doesn’t. Proficiency in tools like Google Analytics and Excel is crucial. 4. Segmentation and Personalization: Segmenting email lists and personalizing content to increase relevance and engagement. 5. Automation: Setting up automated email sequences using platforms like Mailchimp, HubSpot, or ActiveCampaign. 6. A/B Testing: Conducting experiments to test different subject lines, content, and designs to optimize email performance. 7. Deliverability: Ensuring emails are successfully delivered to the inbox rather than the spam folder. This involves understanding technical aspects such as SPF, DKIM, and DMARC. 8. Compliance: Ensuring adherence to regulations such as GDPR and CAN-SPAM Act to avoid legal issues.