What are the GDPR Requirements for Email Marketing?
The GDPR, effective since May 2018, requires businesses to obtain explicit consent from individuals before sending them marketing emails. This means you must have a clear and affirmative opt-in from the recipient. Additionally, you must provide information on how their data will be used and offer easy ways to withdraw consent. Non-compliance can result in heavy fines, up to 4% of a company's annual global turnover or â¬20 million, whichever is higher.