Integration Capabilities: Ensure the tool integrates seamlessly with your e-commerce platform. Automation Features: Look for tools that offer advanced automation capabilities for abandoned cart emails, welcome series, and product recommendations. Personalization: Choose a tool that allows for personalized content based on customer behavior and purchase history. Analytics: Opt for a solution that provides detailed analytics to track the performance of your email campaigns. Scalability: Ensure the tool can scale with your business as it grows.