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What Are the Key Areas of Research in Email Marketing?

Current research in email marketing focuses on several key areas:
- Personalization: How tailored content impacts open rates and conversion rates.
- Automation: The effectiveness of automated workflows and triggered emails.
- Analytics: The role of data analytics in measuring campaign success and optimizing future efforts.
- Deliverability: Strategies to improve inbox placement and avoid spam filters.
- Regulations: Understanding the impact of laws like GDPR and CAN-SPAM on email marketing practices.

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