When conducting an email marketing audit, focus on the following key areas:
Email List Health: Evaluate the quality and segmentation of your email list. Check for inactive subscribers, bounce rates, and list hygiene practices. Content and Design: Assess the relevance, personalization, and visual appeal of your emails. Ensure that your content is engaging and your design is mobile-friendly. Deliverability: Monitor your deliverability rates and identify issues that may be affecting your emails reaching the inbox. This includes checking for spam triggers and sender reputation. Engagement Metrics: Review metrics like open rates, click-through rates, and conversion rates to understand how well your emails are performing. Compliance: Ensure that your email practices comply with legal standards and best practices in the industry.