audits and reviews

What are the Key Areas to Audit?

When conducting an email marketing audit, focus on the following key areas:
Email List Health: Evaluate the quality and segmentation of your email list. Check for inactive subscribers, bounce rates, and list hygiene practices.
Content and Design: Assess the relevance, personalization, and visual appeal of your emails. Ensure that your content is engaging and your design is mobile-friendly.
Deliverability: Monitor your deliverability rates and identify issues that may be affecting your emails reaching the inbox. This includes checking for spam triggers and sender reputation.
Engagement Metrics: Review metrics like open rates, click-through rates, and conversion rates to understand how well your emails are performing.
Compliance: Ensure that your email practices comply with legal standards and best practices in the industry.

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